Solar on Site
Website Structure & Strategy
June 2026
Objectives
While the main goal is turning a visitor who has never heard of you into someone who picks up the phone or sends an enquiry, the Version 1 site is built to do five specific things:
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01
Lead Generation Making it simple for people to go from initial curiosity to sending an enquiry, ensuring contact points are never more than a click away.
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02
Establishing Credibility Positioning Solar on Site as a reliable alternative to traditional diesel generators through clear specifications, your real-world background, and honest product presentation.
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03
Capturing Local Search Intent Building an organic presence for high intent search queries across the core service areas (e.g., "silent off grid power," "event solar generator").
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04
Sales Enablement Prequalifying leads and answering common questions upfront so the owner spends less time explaining the basics on sales calls and more time on site.
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05
A Solid Framework Building a solid website framework that is ready to hold future case studies and expanded product lines as the business grows, without needing a redesign.
Core Architecture
First Impression and Conversion
The goal here is to show what you do, who it's for, and how to reach you immediately.
- We'll put the best features (twenty minute setup, van portable, on and off grid, fence and wall mounting) right at the top.
- We'll make sure the contact options (call, email, or form) are always visible on every device.
Product
Structured specifications, the available configurations, how it is delivered and set up, and what it can realistically power.
Base Unit Specification
4 panels · 400w · 5KW inverter · 5.8KWh battery (expandable)
- Bespoke configuration to each site
- Modular and expandable: scales with the project
- Operational in under 20 minutes
- After care and ongoing support
Interactive Solar Capacity Estimator Idea
A simple tool designed to help customers understand what the system can handle. Prospects select their standard site equipment to instantly estimate run times, which pre-qualifies leads before they even contact you.
Showing these options clearly can help answer common questions early and save you time on the phone.
The Differentiator
The fence and wall mounting capability physically separates this product from a standard portable generator. This unique engineering advantage belongs in its own dedicated section with clear explanations and visual backing.
No competitor in the portable solar market currently offers fence and wall attachment as a standard feature. This is Solar on Site's main point of difference, so we'll highlight it clearly with images.
The Installation Process
How to Get Started
To remove any hesitation about trying new hardware, we clearly map out the process. This sequence will be visually featured on the core pages to show how easy it is to get the unit onto a site.
Site Map & User Flow
Applications: integrated as a section on the Home page, not a standalone page at launch.
Gallery: product photos fold into the Product page at launch. Becomes a standalone page once real installation photography is available.
Locations: Phase 2 once the site is established. Kent landing page expands to specific towns as the business grows.
Utility & Legal Pages
Conversion & Pricing Strategy
Lead Capture Strategy
Simple, direct ways to capture inquiries from varied buyers.
- Primary CTA (Custom Inquiry Form): An interactive form prompting prospects for project type and power needs, automating pre-qualification.
- Secondary CTA (Direct Call & WhatsApp): A prominent quick-dial action for prospects seeking direct assistance or urgent site requirements.
Pricing Presentation
Building trust and alignment through clear, transparent rate options.
- Show clear base rental costs (e.g. weekly hire rates) directly next to battery/solar expansion configurations.
- Provide simple delivery zone guidelines to pre-empt shipping/installation cost objections.
The Local Opportunity
Applications
Targeted Relevance
Speaks directly to the specific challenges your customers face, ensuring different buyers see the product as a direct fit for their industry.
- Construction sites: modular power for site offices & welfare units
- Portable toilets: sanitation blocks for large-scale sites
- Projects facing strict noise or carbon restriction zones
- Outdoor hospitality: weddings, corporate events, showjumping
- Locations of natural beauty with visual and noise restrictions
- Farms & rural smallholdings with remote power demands
- Public and private gardens: nurseries, parks, show gardens
Phase 2: Private residential (garden fencing, plug-in home use), which requires separate consumer safety messaging and regulatory compliance.
Local SEO Strategy
Growing Outward
Establishing Kent as the primary base to capture people who are actively searching for local solutions.
Once the site is established in Kent searches, the architecture can expand with targeted landing pages for specific towns and areas as the business grows.
Question for review: Sitemap currently defaults to West Kent and East Kent as the two location landing pages. Confirm the primary base location and any specific towns to prioritise for future expansion.
Building Trust
About
Building Trust
Introduces your background in construction. The story of how this started with the diesel generator failing on site and the improvised solar solution that worked, is a strong selling point.
Showing that this product came from real working experience on real sites and not from a product catalogue helps people trust the business before they even call.
FAQ
Objection Handling
Clear answers for: low sunlight, setup time, what it can power, how it connects, and what areas you cover.
This saves time answering repetitive questions, and tells search engines what your customers are asking, feeding directly into site visibility.
Case Studies
Proven Reliability
Proprietary case studies only. The site launches with placeholder layouts waiting for early customer validation, keeping the record 100% honest and accurate.
A single well-documented real installation detailing site location, exact power demand, battery autonomy, and fuel savings is strong proof that the product works. Each study will be written to target the specific types of projects future prospects will be running.
Contact
Making It Easy
A clean enquiry form, a phone number, an email address, and the service area clearly stated. Nothing else.
The page's job is to remove any remaining hurdles for a visitor who wants to reach out.
Organic Narrative
We guide the visitor through a natural process: we acknowledge their power issues immediately, present the unit as the logical solution, prove its relevance to their industry, and back it up with your real-world background.
The Narrative Flow
This sequence is designed to speak to all types of visitors. The referral visitor gets the trust elements early, the search visitor gets immediate product details, and the local Kent prospect sees their exact sector represented.
- 1. The Hook: Immediate problem recognition and promise.
- 2. The Path: Making the installation process clear.
- 3. The Reveal: Hard product facts and differentiation.
- 4. The Trust: Your background and why this exists.
- 5. The Anchor: Sector specific applications.
- 6. The Proof: Gallery, growing as installations complete.
The Website + Social Flywheel
Organic Social Channel
Parallel Growth
Social media and the website work well together. Social media helps people find you, and the website gives them the details they need to make an enquiry.
Handle
Solar On Site / SolarOnSite
Why It Works Here
The Audience
Construction, events, and rural audiences respond to real-world video and photo content. The product photographs and films well in context like an install, a unit running on a live site, or a before-and-after.
- Each new installation = organic content ready to post
- Each post links back to the website
- No ad spend required to start
- Instagram: events, gardens, visual installs, private residential (Phase 2)
- LinkedIn: B2B construction, site managers, corporate events, welfare contracts
How they work together: Social surfaces the product to people who didn't know they needed it. The website converts the people who did. Together they build a strong organic presence without ongoing ad costs.
Questions Before We Build
These are the decisions and information gaps that will directly shape the design, content, and credibility of the site. None block the strategy from being agreed today, but all need answers before build begins.
The Product & Offer
- Q1 Do you hire units, sell them, or both? This determines the entire structure of the Contact and Pricing pages. If hire: what is the minimum term and weekly rate? If sell: what is the unit price?
- Q2 How many units do you currently have available for deployment? This affects how capacity and availability are communicated to enquiring customers.
- Q3 Is "plug and play" a current capability or still in development? The site needs to be accurate at launch; if it's in progress, the wording should reflect that.
- Q4 What can the system realistically power at 5KW continuous output? Real examples make the FAQ genuinely useful, for example: site lighting for how many hours, welfare unit for how many days, event PA system at what capacity.
Service & Coverage
- Q5 Where exactly in Kent is the business based? This anchors the first location landing pages and determines which towns are realistic priority targets for local SEO.
- Q6 What is the maximum travel distance for delivery and installation? Is delivery charged separately or built into the hire/sale price?
- Q7 Who handles the consultation for each project? Is it a site visit or done over the phone? This defines how Step 2 of the installation process is described to customers.
Credibility & Trust
- Q8 Are there any early customers, trial users, or pilot projects (even informal ones) who could provide a short testimonial or allow a case study with their permission? One real client reference at launch changes everything.
- Q9 Are there any trade memberships, accreditations, or relevant certifications (electrical, solar installation, MCS, RECC) that should be featured on the site?